Concept Rebranding for children's toy store "Chita".

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Brand Overview

We are "Chita” toy store dedicated to providing children with a nurturing environment that fosters creativity, learning, and personal development. Our mission is to inspire young minds and empower them to reach their full potential through the joy of play.

Empathetic, fostering community and trust between the brand and its customers. It should leave a lasting impression of a caring, eco-conscious brand that not only thinks about selling toys, it cares about children's development, motivates them, teaches them responsibility towards the surrounding people and towards nature

Caring Educational Eco-Friendly Inspiring Kids Playful

The language should reflect the joy and excitement of childhood, using playful phrases and cheerful expressions to evoke positive emotions.

Logo Variations

Designed with love and purpose, it embodies our unwavering commitment to caring, eco-friendly, and safe play.

We take pride in selecting toys made from sustainable materials, ensuring they are not only safe for children but also gentle on our precious planet.

Our logo with green and yellow speaks volumes about who we are – a place of caring, eco-consciousness, and endless joy. As your child embarks on a journey of discovery within our store, know that every toy has been chosen with heartfelt care.

Mascot Sketch

Behind every pixel-perfect detail of our beloved mascot, lies the artistry of an initial sketch. Before it leaped off the screen, our mascot began as a creative spark on paper, sketched with care and brought to life through the magic of 3D design. It all starts with an idea, a pencil, and a dream!